With the advent of the internet somewhere in the 1980s, the number of users using the internet has grown exponentially. The internet will continue to grow more people from the emerging economies get connected. This reason is enough to justify why your business should have an online presence.
The first step to help your Singapore business is to have a website in the first place. This can range from simple wordpress blogs to complicated themes that are custom made for you. The purpose of your website will determine how elaborate you want your website to be.
Once you get your Singapore business website up and running, the next is to create content. Create content about your business. It may be about what you are offering as a service or products. The bottom line for content creation is to bring value to the visitors of your website. The SEO (search engine optimization) aspect of content is to incorporate keywords that you are targeting into your content as well. In addition, your content should not only be relevant to what your business is doing, but it should also be relevant to the keywords that you are targeting.
Having a website is half the story. There are literally millions of websites out there that are related to your business. If your website is not on page 1 of search engines such as Google, it is as good as not having one. The reason for this is that 90% of internet users do not go past the 1st page of Google. What happens usually is if they do not find what they are looking for in the 1st page of SERPs (search engine results page), they would refine their search terms rather than go to page 2. Therefore it is imperative that your Business website in Singapore be on page 1, if you even want to think about leveraging on the internet for your business growth. It is really useful to grow your Business in Singapore with SEO.
Search Engine Optimization
That is where search engine optimization comes in. It is basically methods and strategies that are used to get your website to the page 1 of search engines. There are basically two factors that influence SEO. They are on page SEO and off page SEO. On page SEO was covered briefly earlier. It is about having keywords or variants of it in your content, header and tags. Off page SEO are the backlinks to your website. The better the quality and greater the quantity of links to your website, the more “points” Google will award to you. And that would determine your ranking in the SERPs. This form of getting your Singapore business to page 1 of Google to be seen by users is also known as Search Engine Marketing.
Other Ways to be Seen online
There are many other ways to be seen online as well. With social media platforms such as twitter, facebook, tumblr, etc, Singapore businesses are capitalizing on the power of social proof and “word of mouth”.
Google adwords is another way to be seen online. These are the ads that you see at the top, side and bottom of SERPs when you type a search term in. These are paid ads and there are pros and cons to it. It is fairly effective. However, if you do not manage it well, it can cost you alot.
These are just some ways for your business in Singapore to be found and seen online. When used together, it can be very powerful for your Singapore business growth. Every moment that you are not online or not found online, your business is losing out on a significant market share of your niche. Take action today and grow your business online. Find a trustworthy Singapore SEO company to help you with your business growth.